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Work / 02 / Jewelry

Yisel Jewelry

A Spanish-language website for an Austin jewelry store, built to come up first on Google and bring people into the showroom.

Sector
Jewelry
My part
Web DevelopmentSEOSocial Media

The problem

Yisel Jewelry sells 14k, 18k and 22k gold, diamonds and silver from a showroom on Burnet Road in Austin, by the piece and wholesale. Most of its customers speak Spanish and shop through live video sales and social media. The store needed a website in their language that showed the jewelry well and came up when people in Austin searched for a jewelry store.

Yisel Jewelry home page, top to bottom
Yisel Jewelry, photograph 1

What I built

I led the website and the SEO. I built the site in Spanish: video from the showroom at the top, a product catalog, retail and wholesale sections, financing information, a blog of jewelry guides and the store's social feed. The SEO went after local jewelry searches in Austin, and the social content sent the same people back to the site.

Yisel Jewelry, campaign image
Yisel Jewelry, photograph 2

The result

The site made Yisel Jewelry the top-ranked jewelry store on Google in Austin, TX.

  • Web Development
  • SEO
  • Social Media