Work / 03 / Healthcare
Apotheka America
The brand, social media and website for a company bringing pharmacy robots to a market that had never seen one.
The problem
Apotheka America sells pharmacy automation: Rowa dispensing robots, unit-dose systems, conveyors and furniture for pharmacies and hospitals. They're expensive, technical products, and most buyers had never seen one working. The company needed a brand and a marketing plan that could explain the technology and bring in leads.
What I built
I spent four years as Apotheka's marketing manager, in charge of the marketing and sales strategy. I built the brand and carried it through product campaigns and social media, turning robots and conveyor systems into posts people could follow. I also built the company's WordPress site in Spanish to present each product line and collect inquiries, and I led every new product launch.
The result
After four years of steady branding, content and launches, Apotheka became a name people knew in pharmacy automation.
- Branding
- Social Media
- Web Development
- Marketing Strategy
