Work / 04 / Jewelry
Eterna Jewels
An online store and the campaigns around it for a fine jewelry boutique at The Domain in Austin.
The problem
Eterna Jewels is a fine jewelry boutique at The Domain in Austin: natural diamonds and gemstones set in solid gold, from everyday pieces to bridal and high jewelry. It opened with hundreds of pieces and needed a website that showed each one with the same care as the showroom, sold online and brought people through the door.
What I built
I built the online store, with the catalog sorted into rings, earrings, necklaces, bracelets and engagement, a high jewelry collection, gift guides by budget, and pages for the showroom and its services. I prepared the product photos for hundreds of pieces in one consistent style, and planned the campaigns around the boutique's big moments, from trunk shows to seasonal promotions, across email, social media and the site.
The result
The whole collection is online in one consistent look, and every campaign has a home on the site. The boutique and its website tell the same story.
- Web Development
- E-commerce
- SEO
- Social Media
