Work / 09 / Crowdfunding
Cooperaria
The brand and the crowdfunding platform for a donation site, from the first sketch to launch.
The problem
Cooperaria set out to be a crowdfunding platform for social causes. People and institutions needed a place to create a campaign, collect donations and show progress in public. The company was starting from zero: no visual identity, no platform, no audience.
What I built
I joined at the very beginning and started with the brand: the logo, the green and pink palette and the illustrated style used across the site and social posts. Then I built the platform on WordPress: campaign pages showing funds raised, the goal and the days left, browsing by category, accounts for campaign owners and a CRM behind it all to manage donations. I also made the social content that promoted campaigns and partner programs.
The result
Cooperaria grew into one of the most important crowdfunding platforms in its market. The site is no longer online.
- Branding
- Social Media
- Web Development
