Work / 01 / Nonprofit
BCRC Breast Cancer Resource Center
Marketing and a summit website for an Austin nonprofit that has helped people through breast cancer since 1995.
The problem
BCRC has offered free, personal support to Central Texans affected by breast cancer since 1995. Each of its programs, from the Survivorship Summit to Art Bra Austin and Breast Cancer University, speaks to different people: survivors, caregivers, donors and sponsors, in English and in Spanish. The organization needed to reach all of them regularly, in a voice that still sounded like BCRC.
What I built
I led BCRC's marketing campaigns across social media and the web. For the Survivorship Summit I built a WordPress site with registration, the agenda, the sponsors, a children's program and a switch between English and Spanish. I also made the social content for each program: the Art Bra Austin promotion, thank-you posts for donors and the launch of Breast Cancer University.
The result
The campaigns brought more attention and support to BCRC's programs around Austin. BCRC hasn't published numbers, so I'm not quoting any.
- Social Media
- Web Development
- Digital Marketing
- Campaign Management
